The acquisition and retention infrastructure behind Kapu's growth.

Context

Kapu operates a group-buying platform in Kenya, competing on price and convenience in a market that is increasingly mobile-first.

The problem

Downloads were happening. Repeat orders weren't at the rate they needed to be. The infrastructure converting first-time users into loyal buyers wasn't built.

What we built

An Attract and Retain system built for mobile-first behaviour. Acquisition infrastructure targeting the right segments. Post-download sequences that converted first sessions into first orders and first orders into second.